MCC 5968
Direct Marketing – Continuity/Subscription Merchant
What is MCC 5968?
5968 is the Merchant Category Code for Direct Marketing – Continuity/Subscription Merchant. It sits within the broad specialty-retail and consumer-services range — restaurants, salons, repair shops and more. Card networks — Visa, Mastercard, Discover and American Express — assign a four-digit MCC like this one to every business based on what it primarily sells, and it travels with each card transaction the business runs.
Who's assigned MCC 5968?
Businesses classified as Direct Marketing – Continuity/Subscription Merchant are typically assigned MCC 5968 when their merchant account is boarded. Your payment processor sets the code based on how your business is described and what it sells — so a business whose primary activity matches this category will usually carry 5968.
How MCC 5968 affects your processing
Your MCC influences your interchange rates, how the card networks classify your risk, and which programs apply to you — reward categories, debit routing, and surcharge or cash-discount eligibility. MCC 5968 is one of the codes acquirers commonly treat as higher-risk, which can mean stricter underwriting, potential reserves, or higher rates. That makes an accurate code — and a fair, transparent markup — matter even more here. (Your processor and sponsor bank set your actual classification.)
Is 5968 the right code for your business?
If the MCC on your statement doesn't match what you actually sell, it can affect your costs and your eligibility for certain programs. Upload your last statement and we'll confirm your category, check your effective rate against it, and show you — line by line — exactly what you'd save.
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